Video marketing
Video marketing is growing in popularity among businesses today because it is so effective. We all have heard that YouTube is one of the top search engines in the world. That’s because people love to watch video. YouTube alone has more than 4 billion views per day. The majority of people say they watch at least one video online a day. More than half of people say they watch YouTube videos every day.
Businesses all over today are turning to video to educate, entertain and promote. Video can be used to communicate in ways that other forms of marketing cannot. For example, video will allow a business owner to put him or herself before customers and potential customers in ways they cannot any other way. People can see and hear the business owner promote the business in ways that can be appealing to others.
Video is said to increase email open rates by more than 5 percent and increase click-through rates by 96 percent. Small businesses that use video find it does a great job increasing consumer engagement.
One of the best reasons for using video on your website is that it increases your search engine optimization, or your search-ability online. Search engines like video, and when you update your site frequently with video you could most certainly be rewarded with higher rankings. Video is easily searchable and and gets ranked high in Google search results.
If you aren’t using video to promote your business, your competition likely is. MarketingProfs say that 81 percent of senior marketing executives now use online video content in their marketing. That’s up from 70 percent just four years ago. Video is great for social media marketing as well. Facebook reports that status updates that include video are much more likely to be viewed and shared.
Moments in Time Images offers video marketing services to customers. We have shot educational and informational videos and we have shot customer testimonials, which is a great idea in my opinion. Many businesses use testimonials on their website, but they most always are written words. Video testimonials can have much more impact. People believe them more because they can see the customers and hear how they really feel.
The process of making a video for a company can be short or it can take several months. We recently worked with a local tree service to make several videos and the process took months because we were going back to shoot several different topics and several different times.
If you have ever considered making videos to promote your business, there is never a better time than now. Moments in Time Images is ready and willing to be your marketing partner in this worthwhile company venture.
