Welcome to my blog. On this page you will find articles I personally write about the photography industry and my work. You will also see blogs showing the photos from many of my photo sessions.
If you are in the work world, chances are you have a professional headshot of yourself. But do you have personal branding shots?
You might be wondering – what are personal branding shots? Well I’m glad you asked. To answer that question, let me first define I mean.
Basically – personal branding is what the world sees you as. What is their first impression of you? The term branding used to primarily refer to business only, but as social media has grown, it also refers to you personally.
The important thing to know is that you want a positive brand. A good personal brand will separate you from others and allow others to see you as trustworthy.
If you are in business, you want a good personal brand. One way to help you achieve a good brand is through good photographs of yourself.
As a photographer with Lori Black Photography – I specialize in wedding and portrait photography. The “portrait” part is fairly broad. I shoot personal portraits of families and individuals, but I also shoot business portraits. Personal branding photography is business portrait photography.
Look at various websites, business social media pages and marketing materials. You will likely see these types of business photographs. These are photographs that show people in various settings. They could be photos of them in their workplace, in their home, in a photo studio or in an environmental setting outdoors.
Think of these photos as personal portraits that you use for business purposes. When you have these photos, you should want to use them on your website and in your social media.
As social media has grown in importance, it is important for you to have great photos of yourself for your social media. An occasional selfie is fine, but it should be more than this. These photos should show you as a professional with good quality photography.
Also, these photos are not something you necessarily do one time and you are done. Personal branding photography should be something you do on a regular basis to continue to give you fresh content.
If you want personal branding photography, contact Lori Black Photography. I’d be happy to help you out.