Your face represents your brand

You are your brand. If you run a business, you have a brand. And for that brand you need photos of yourself. Yes, you are your brand.

I believe people are so busy running their brand that they neglect the face of the brand – themselves. I myself am guilty about that with my business, Lori Black Photography.

The truth is, if you are your brand, you need to be visible. That means you need photographs of yourself.

Now there are several ways for you to get those photos. You can always do selfies with your phone. But those are limiting and do not look professional. If you are serious about your professional brand, you need professional photos.

I have started the process of collecting more photos of myself. I have come to believe that people hiring a photographer want to know that photographer. They want to see the photographer, so photos are a must. As a photographer, I have been able to take the photos of myself by myself. My professional camera has wi-fi built in, so I can use my phone to see what the camera is seeing. This too, however, is limiting. It means I can’t take a picture of myself without having my phone in my hand, because I need the phone to push the camera shutter.

So if you don’t want to do selfies and don’t have wi-fi on your camera, what do you do if you decide you need photographs of yourself for your business branding? My suggestion is to go to a professional photographer who will know how to photograph you in flattering lighting and posing. The result will be numerous photos that you can use on your website, and even more importantly in your social media marketing.

Instagram is huge right now, and posing photos of yourself on your Instagram business profile is very important. Consider posting at least one photo of yourself each week in your social media. That means you need lots of photos of yourself.

Lori Black Photography does offer branding photography, so feel free to give me a call to get your session scheduled.