Business Branding photos – what are they good for?

Business branding photos are important. These photos can do a lot for business professionals.

First, let’s talk about business branding photography. I’m going to use a definition I found on Google:

“Personal branding photography refers to professional images that represent people, like entrepreneurs and small business owners that need help build their brand and earn money. The personal branding pictures you take fit your potential clients’ visual identity through their use of tone, colors, props, style, and more.”

Basically, business branding photography is a way to showcase yourself and yourself in business. I like to say business branding shots go beyond the typical headshot and help express a person’s personality.

As owner of Lori Black Photography, I first heard about business branding shots a few years back. It was becoming a big thing and I decided to get in on it. I was already shooting business headshots but was unfamiliar with branding photography.

Business branding is a lot like a personal portrait but is used for business rather than personal purposes. Branding shots can be done in a studio, in a person’s place of business or outside in a natural environment.

Here are a few uses of business branding shots.

Business branding photos are useful for social media

Social media is imperative for businesses today to showcase and advertise their business. For that reason, business professionals should have branding photos taken of themselves that they can use on social media. Customers want to know the people behind the business, and what better way to show that than through branding photos.

Useful for websites

Businesses need good photos for their websites. People looking on websites want to see photos. They want to see the people behind the site, so branding photos work well here.

Useful for marketing materials

You may opt for digital and print marketing materials to promote your business Branding photos are essential for these pieces.

Many businesses that opt to get branding photos taken decide to taken them regularly to continue to get fresh content. Other businesses do a more “one and done” approach. Lori Black Photography offers both approaches.

To schedule your business branding session, contact me and I’ll get them done for you.