Welcome to my blog. On this page you will find articles I personally write about the photography industry and my work. You will also see blogs showing the photos from many of my photo sessions.
Video marketing is an essential part of an overall business marketing plan. If your business isn’t using it, you need to get on the bandwagon.
Marketing with video can be done numerous ways. Video testimonials, informational videos and video commercials are all viable ways to conduct video marketing.
Every business, regardless of size, should be actively engaging in video marketing. Why? Because 90 percent of online traffic is video. People love watching videos. YouTube is the second largest search engine because people go there to learn.
If you continue to put it off, you will be behind the curve. It shouldn’t be a matter of if you going to do video marketing, but when.
Video is king of online traffic and is the fastest way to develop trust with clients and prospects while positioning your business as the leading authority and expert in your area.
The sales world is experiencing a massive shift toward not selling, as people are bombarded with ads. It’s getting harder to reach people with paid advertising, and it’s easier now for people to shut that off.
Educating your clients and prospects and providing valuable information may seem simplistic, but it’s the most powerful and effective way of getting your content consumed and turning viewers into buyers.
The only way you can really fail at video marketing is to “sell” to people. People don’t want to be sold to via traditional avenues. It’s expected. They still want to be sold to, only if they trust the person selling to them and if that person provides good valuable information at the outset. Video is the best way to do this.
Video marketing has the power to transform a business quickly. Case studies have been made where businesses have literally exploded as a result of launching a series of videos that not only dominate the searches online within days, but also reach the businesses target market while also generating new customers.
That’s the great part of video marketing. It gives businesses that ability to compete in new markets literally overnight where they might otherwise not be able to affordably advertise via traditional methods.
Another benefit of video marketing is the ability to re-use and repurpose the content via podcasts, transcribing the videos and turning them into blog posts, articles and press releases. This is something so powerful that very few business owners think of and one of their competitors will probably never do.
You can shoot a video once then use the content over and over again in different media sources. It’s a huge time saver and also gives the business massive leverage to dominate competition and become the top business in their market in a very short time frame.